CASE STUDIES

AESCAPE

I launched Aescape from stealth, earning 150+ media stories in its first year and reaching an estimated 5.51B people, with coverage in top-tier publications including The New York Times, The Wall Street Journal, Bloomberg, Forbes, Fast Company, WIRED, and Vogue.

The launch established Aescape as the world’s first commercially available, fully automated, AI-powered massage experience and generated a 2,400+ person NYC waitlist with just one live table — fueling early credibility with customers, partners, and investors.

prenuvo

Starting with Prenuvo’s New York City launch — a critical market opening — I devised a hyperlocal PR strategy that quickly parlayed into national buzz. The campaign earned coverage in CNBC, The Washington Post, People, and Women’s Health, driving foot traffic and appointment bookings in NYC and across the country. It also established a repeatable playbook for future clinic openings, continuing to attract tier-one media and high-profile, unpaid influencer endorsements, including the one and only Kim Kardashian.

SELECT STORIES

Skim through some of my favorite stories placed over the years, for clients spanning fintech, climate tech, robotics, medicine, media, and more.